Type Campaign [The Typo-Graphic Mind]

The assignment was to create a purely typographic campaign advertising an online lecture at AIGA.org. The campaign consisted of the front and back of a post card (6 in. X 4.25 in.), a web banner (684 px. X 129 px.), a magazine ad (2.5 in. X 10 in.), a newspaper ad (11 in. X 14. in), and a conference banner (36 in. X 18 in.). Because the lecture was called "The Typo-Graphic Mind", I incorporated the invisible characters used in typesetting to reference the thought process of graphic designers and also because the word "invisible" is introduced in the very first line of the quote by Robert Bringhurst. 2006.

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Type Campaign