Deerfields Bakery [Original Character Design]

I designed this character, Deerman Joe as part of a group project to revitalize the identity and overall look of Deerfields Bakery (based near Chicago, IL). Deerman Joe became a key figure in the new branding of Deerfields Bakery - especially in the coffee line. His image was adapted and modified to name all four flavors of coffee, resulting in a design set which was featured at InStyle Magazine's online holiday trends. 2007.

Click here to see the NorthShore Insider video featurette on the redesign!
Deerman Joe Deer Joe Coffee Deer Joe Coffee at InStyle